They help users discover more relevant content and they make it easier for search engines to understand your site structure. But it’s an important part of your on-page optimization checklist because it can influence whether users click through to your page. If you want your page to display prominently in the SERPs, use schema markup. Schema markup, or structured data, is code that helps search engines better understand and categorize web pages. Off-page SEO focuses on optimizing signals that occur outside your website, such as building backlinks and establishing a social media presence.

Want to Rank Better in Search? Avoid These 10 SEO Mistakes Infographic

If you run a product site, use schema markup to mark up product pages with details like price, availability, and customer reviews to enhance visibility in search results. If you want easy access to all of your multimedia content, I suggest using SEOBoost’s content management feature that stores all your images in one place. You get unlimited access to creative assets and can organize and use them however you like. This article is your complete 101 guide to On-page SEO, what it means, why it makes a difference to search engine crawlers, and how to implement it in 2024. Google search algorithms have become more intelligent, and besides keyword relevancy in content, they are also looking for topic relevancy.

Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them. By externally linking to credible and trustworthy sites, Google will know your page is also credible and trustworthy. Not only does Google want to know your site is well-referenced, but your visitors do, too.

• Another important on-page ranking factor is having internal links to other pages on your website.
• Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons.
• If you’re new to SEO, you’ll likely see the largest gains through on-page enhancements made via edits, which is more indicative to search engines of how to crawl your site.

Much like with link building, there are things you can do with your page optimization techniques that will get you into trouble. With the right knowledge and plan in place, the overall risk of on-page SEO is extremely low. This includes all content on your page – blog posts, articles, and even your landing page and other pages.

In SEO, the terms users type into the search bar when making queries are called keywords. The first step is to conduct keyword research to determine applicable keywords for your business. Structured Data markup is a form of metadata that helps search engines understand what the page is about. You can describe many types of content with structured data, such as articles, recipes, events, SEO Anomaly products, reviews, videos, etc. Some rich snippet types are only available to pages that use this markup. Image alt text helps search engines understand and index images properly.

Review and edit page content as needed.

Similarly, when it comes to adding your keyword to more subheadings, use your own judgment. If adding it will make for an awkward read, then skip the recommendation. We’ll walk you through how to implement proven on-page techniques to boost your rankings, traffic, and conversions. ” isn’t confined to a specific date, it’s best to host on a non-dated URL structure or else risk your information appearing stale. To ensure that Google can crawl and index your images, submit an image sitemap in your Google Search Console account. This helps Google discover images they may have otherwise missed.

These internal links do several important things for your site. Header tags range from H1 to H6, creating a structured outline of your content. Use these insights to optimize your own content and potentially move up the rankings. While you don’t want to copy them, this does give you a good idea of the kinds of keywords they’re using in their content. Your content needs the right balance of primary keywords, related terms, and supporting topics. Every page should have one H1 tag that clearly describes the content.

📝 46. User Behaviour

You can also use them to research the keywords you already have on your radar. The first, non-negotiable step toward creating SEO content is to find out what terms your audience is searching using search engines. Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services. Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. So it’s not all about structured data (aka schema markup), identifying crawl errors or optimizing content alone – these seemingly trivial elements are also worth your time and effort.