With that kind of visibility, you can reach your target audience at the perfect moment, as they search for products or services you offer. Search engine optimization (SEO) is optimizing a website to improve its visibility in organic search results, like on Google. Common optimizations for SEO include improving page speed, researching keywords, and creating content. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. Only 2-3% of searchers click beyond the first page of search results.

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It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools. You need to target the right keywords to ensure your website appears at the top of relevant search results. Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar. Ideally, it’s best to do your keyword research before you start writing content.

Content Optimization

You may have noticed that things like “ranking” and “traffic” weren’t on the KPIs list, and that’s intentional. Every website is different, so take the time to really understand a specific site’s business goals. In fact, Google even has a Search Engine Optimization Starter Guide, much like SEO Anomaly our own SEO Beginner’s Guide! Digital marketing conferences — such as Unbounce, MNsearch, SearchLove, and Moz’s own MozCon — regularly attract engineers and representatives from major search engines.

• Local SEO is an activity of improving local businesses’ visibility on search results.
• I spoke with Christopher Levy, director of growth at Marketing Six, about local SEO best practices.
• This tool will give you personalized SEO recommendations according to the needs of your site.
• Now that you know what the main SEO strategies are, you might be wondering what to do next.

As AI becomes a bigger part of the search mix, expertise and experience will become increasingly important for content writers looking to stand out from AI-generated content. Because algorithms don’t have a) the expertise to develop unique opinions or b) the level of personality that a human expert has. They aim to provide users with the most relevant answers or information. Whether you’re brand new to SEO, or want to learn advanced strategies, this is your hub for SEO knowledge.

One of the best linking strategies is internal linking, or linking between pages within your own website. This is simple as you have control over all your pages and can easily add links from one to another. By linking lesser visited pages to stronger pages within your own site, you are sending Google a signal that both pages are important. One of the factors that Google takes into consideration is page speed or loading times. How fast your website loads is an important element of user experience. A slow website will turn users away from your site before they even see what it has to offer.