It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in a complementary fashion. As a rule of thumb, we aim to acquire backlinks from sites with higher DA scores than that of the client’s site. While these links can sometimes be more challenging to obtain, they are far more beneficial in the long run for boosting authority. Meanwhile, the paid version provides you with more details, like the estimated organic traffic that the referring page gets. You can also use this tool to spy on your competitors’ pages and uncover the domains linking to them.

Start Making YouTube Videos

This work pays off when search engines consider your site with E-E-A-T. Improving your social media presence can boost your off-site SEO in several ways. This section covers how to use content marketing to boost your off-page SEO. That is a tough question and it’s going to be based on the domain authority of your competitors, as you want to make sure you’re playing in the same sandbox. Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. Google prefers structured data to use schema.org vocabulary, and recommends using JSON-LD format.

You can also get daily, weekly, or monthly email updates on new brand mentions. Or set up custom alerts based on triggers like an unusual spike in mentions. And we now know that Google’s Navboost algorithm considers click-related behavior to influence rankings. Back when Exploding Topics was brand new, Josh and I were both thinking of ways we could build links to our new site. I’ll show you how Josh and Ash built SUPER high-quality links to their site using some pretty creative approaches that you probably haven’t tried yet. You’ll see how Daniel went from DA0 to DA48 in 90 days with ONE link-building strategy.

• Optimize videos with compelling titles, descriptions, and relevant keywords to improve discoverability.
• That’s what your brand needs, and it doesn’t even have to be thirsty.
• This one comes with a clarification—few actions on social media directly influence your domain authority or rank.
• Another approach that can help you influence those ranking factors favorably is using off-page SEO techniques.
• One realistic way to use social media for off-page SEO is to run paid campaigns promoting your link-worthy content, targeting people likelier to link to your post.

Keyword optimization

Nowadays you can use LinkedIn, Facebook and many other social channels that allow you to do this but I always find face-to-face generates the best results. Track mentions of competitors to identify backlink opportunities for your site by offering a better or additional resource. In order to do this, go to Content Explorer, and enter your brand name. You can also exclude your own website from search results to filter out most of the mentions.

Guest posting gets your brand in front of a different audience and can lead to mentions and backlinks. Influencer marketing involves working with popular bloggers and social media creators to promote your products or services. Unlinked brand mentions are online references to your brand name that don’t include a link (e.g., “Semrush” rather than “Semrush”).

The first step in developing a content strategy is to determine the goals you want to achieve. These goals could include increasing brand awareness and brand BHS Links mention count, driving traffic to your website, improving engagement, or generating leads. Ever seen the little social media icons near the title of a blog post?

Off-page SEO also involves activities like trust-building, online reputation building, local SEO, and social media marketing. It revolves around building backlinks to your website, improving your website’s trust and reputation, and attracting local audiences through directory citations. Off-page SEO is the practice of doing activities outside of the website that helps web pages rank high on SERP (search engines results pages). You should create a checklist covering all the points to ensure that your SEO game is on-point. To help you out, we have already compiled a detailed SEO Checklist that you can use to improve your authority, build backlinks, and rank for any keyword. Different search engines like Yahoo, Bing, Google, Yandex, Baidu take off-page signals as one of the most important ranking factors.

By publishing link-worthy content, you can get backlinks, increase your domain authority, and win Google’s trust. Links from trusted websites – One of the basic concepts you need to understand about link building is that it’s not only a matter of quantity but also a matter of quality. In other words, it’s not how many links point to your website but from where these links are coming.