And when you write a title tag that stands out, you can get tons of clicks (even more than the sites that rank above you). And I quickly noticed that most of the content on the first page were guides. Back in the day I’d write content that I THOUGHT would rank on the first BHS Links page of Google. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. And you’ll quickly get an idea of what “high” and “low” is for your industry. Just like with CPCs, “low” and “high” monthly search volumes are relative to your niche.

Use Internal Links Strategically

• A while back I noticed that most content about “SEO tools” only listed tools.
• By taking account of what type of materials rivals put out there.
• The topic cluster model is your way forward in SEO, but it‘s not the only way to get your website content to rank higher once it’s been created.
• Sometimes finding the internal resources to write and publish a new piece of content can prove to be a larger endeavor than, say, fixing a redirect loop, or vice versa.
• Consistent listings across platforms like Yelp, Yellow Pages, Apple Maps, and industry-specific sites improve trust and visibility in the local pack.

Needless to say, this post contains a boatload of original data. Obviously, when it comes to SEO, you want to get normal, “dofollow” links whenever possible. As you might expect, Google puts MUCH more weight on editorially-placed links. In other words, did someone link to you because they thought your site is awesome? You want your links to appear within the main body of a webpage.

The Ultimate 9-Step SaaS SEO Strategy Free Checklist & Tools

This is something I recommend many mobile apps try to do as well. Okay, assuming we are using modern website builders like Webflow, Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two. Looking for the best SEO examples to gain inspiration for your own strategy? Here are some real examples of SEO done right from actual businesses.

Additionally, refreshing your existing content helps you make the most of your current assets without always needing to create new content from scratch. Examining the SEO strategies of your competitors improves your own optimization efforts by revealing proven tactics that work in your specific industry and market context. Evaluating competitors’ SEO strategies helps you identify content gaps and keyword opportunities your competitors are successfully targeting but you have missed, saving valuable research time. Additionally, competitor SEO strategy analysis prevents you from reinventing the wheel by showing which strategies are already delivering results for similar businesses.

Whether you’re creating a content brief for yourself or for someone else to write the content, it shouldn’t take an entire day. People recommend one tool for keyword research, another for writing content, a different one for monitoring, and yada yada yada. Not seeing impressions for keywords you want to rank for may mean your content isn’t indexed or optimized well enough. Combining data from various sources gives you a holistic view of your website’s performance. Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content.

But not all Reddit URLs end up ranking in the top 10, which leaves plenty of room for marketers to move in. An SEO strategy tells you where you want to go and the ways you can get there. SEO tactics are the actions you take to bring that strategy to life and achieve your desired goals. Tools like Canva or Writesonic’s AI Image Generator can help create custom visuals fast. AI-generated fluff is everywhere — avoid being part of that noise. Think of it like building a map for both Google and the reader.

Often, they also include a company’s phone number or website address. Now, if you’re still here with me, you’ve just discovered what’s responsible for your site’s success in search. For example, this article in Entrepreneur mentions our Not Another State of Marketing Report page.

A strategy gives you a path to follow to make educated decisions with specific goals in mind. A backlink, also called an inbound link, is when another website links back to your website or blog content. It’s usually placed as a hyperlink on a string of text that relates to your content, and when clicked, they’re taken to your site. A meta description is the snippet of text below a title and link in search results. The description, well, describes the content of the page to the person conducting the queries so they know what to expect.

When launching a new SEO strategy or auditing previous efforts, we often start with technical optimization. That’s because a solid technical foundation is table stakes to play the SEO game. On top of that, your website must deliver an amazing user experience that people remember and want to come back for.