Check out our tips for writing good meta descriptions for more inspiration. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for “charcuterie”, while others might search for “cheese board”. Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results.

Generate online authority.

• The image below is an example of an SEO report from Ahrefs, which has given an overview of the link-building progress of the SEO efforts.
• SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google.
• Also called inbound links, backlinks from trusted websites prove to Google that your content is trustworthy.
• This SEO course prepares you for a successful career in this dynamic field by providing in-depth knowledge and practical experience.

As discussed extensively, SEO is a comprehensive, long-term strategy focused on optimizing individual web pages and content to rank higher in SERPs. It is important to find a balance between creating content that is valuable to the user and optimizing that content for search engines. Ensure that you provide value to the user and aren’t just advertising your brand, products, or services. Your content should also use the relevant keywords and themes so that your audience can find it. For years, SEO has focused on optimizing content for search engines like Google. AI-driven changes are reshaping how users search for information.

If you manage multiple sites, checking individual accounts can be a hassle. SEO Gets has a unified dashboard where you can see all your sites’ performance at a glance. And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle.

An integral part of SEO is ensuring search engines can find, read, and understand your website’s content. This involves optimizing your website’s technical elements and structure. Those ranking factors form the basis for successful SEO strategies. They guide you in enhancing your website and content to increase visibility. These algorithms consider numerous ranking factors, including the page’s content BHS Links relevance, authority, user engagement metrics, and technical performance. By evaluating these various factors, the algorithms aim to present the most helpful and accurate results to the user.

Google stands out as the most widely used, often serving as our first stop on the Internet. As the name implies, technical SEO has to do with optimizing the technical aspects of a website. These are settings to make the job of search engine crawlers easier. The meta description is the description that appears on the SERP below the title tag.

Off-page SEO refers to optimization techniques that are done outside of your own website. The goal of off-page SEO is to get both search engines and searchers to view your website as a trustworthy source, by boosting its authority and credibility. This can be done by other reputable places on the Internet, like pages, sites, and people. This can look like link building, social media marketing, guest blogging, influencer marketing, and other promotional activities in order to help improve your website’s ranking on search engines. But, building backlinks is at the heart of off-page SEO, as search engines use backlinks as an indication of the linked content’s quality.

See how Moz transforms your SEO with AI-powered insights

In other words, if your site is about Bitcoin, a link from a website about cryptocurrencies will likely positively impact rankings more than one from a website about travel. If you invest in link building as part of your SEO efforts, target links from topically relevant, popular websites in your niche. Search engines are intricate systems designed to explore the vast expanse of the Internet and organize information for users. They employ special bots, known as search crawlers, to inspect every corner of the web, collecting data and indexing web pages. When a user submits a search query, the search engine’s algorithm analyzes the indexed data and returns a list of relevant web pages, ranked by relevance and authority. This process ensures that users receive the most pertinent information quickly and efficiently.

Gain organic website traffic

White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat SEO is in many ways similar to web development that promotes accessibility,50 although the two are not identical. Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content.